Interactive Product Tour


Washington, D.C. / Dubai, UAE

Using a fictitious meta-city to demonstrate Honeywell's products for smart cities and the urban environment

The Ask

Honeywell's experience centers serve to explain complex systems and products for a broad range of clients, from global corporations or governments. For their Experience Centers in Washington, D.C. and Dubai, they wanted a dynamic, tech-forward presentation system to help potential customers better understand their offerings.

The Journey

In partnership with the Brand Experience, research and understand the products and their target audiences. Develop an overarching concept that incorporates a set of human, customer-centric narratives that can be easily understood. Explore a range of technologies to express these stories in an immersive, audiovisual format.

The Solution

The Honeywell Connected City is a projection-mapped storytelling device that can be either docent-led, for focused conversations, or self-guided. Each product is represented by an animated, narrated vignette that plays out on a hyper-real 3D city consisting of recognizable real-world landmarks.

The city of the future, powered by Honeywell

Honeywell's product offering is massively broad, from consumer-focused devices to massive, urban-scale systems. The Connected City focuses on the latter, using a carefully-crafted city landscape and an animated virtual overlay to provide a clear product overview of their offerings.

Demonstrating features in context

The best way to understand a product is to see it in action, but at the city-scale, it's neither easy to simulate nor grasp. Our solution shrinks the city to a size that both gives a sense of scope and scale, while animated and narrated vignettes play out over the cityscape to explain the connected nature of these systems.

Customers get a literal 20,000-foot view of the product and platforms, while presenters interpret the content and guide the conversation based on the needs of each customer.

A close-up shot of the virtual city showing a representation of the Burj Khalifa in Dubai, with custom projection-mapped content overlaid onto it.
A close up of the virtual city tour model, showing 3D printed structures that represent the virtual city.

A custom 3D printed model suggests key city resources and facilities, such as power plants, harbors, stadiums, and buildings.

A simulation of the projection-mapping onto the animated virtual city tour.

Attention-grabbing and dynamic immersive content

The city is designed to fill the user's field of vision, making them feel like they're truly floating over the model. The content is scripted to guide the user's attention to key areas during the vignette, while narration (and closed captioning) provide a story-driven backbone.

Simplifying complexity

Honeywell's systems for the urban environment are extremely complex and multi-faceted, so careful scriptwriting ensures that the salient points of the offering come across without creating confusion.

Screenshots showing desktop and mobile versions of the XR virtual tour.

Multi-dimensional storytelling, self-guided exploration

Each presentation is uniquely tailored to the visiting group, and a custom-designed tablet UI lets the presenter drive the conversation in a non-linear way. Each guest has their own tablet, which updates in real-time along with the main presentation, and lets guests dive deeper into specific, related content at their own pace. The tablets support both English and Arabic text.

A wide shot of the projection mapping on the virtual city and the touchscreen interface.

In some experience centers, a touchscreen replaces handheld tablets.

Multiple form factors for different needs

The user experience at each customer experience center is customized for both the desired presentation style as well as to accommodate specific cultural needs. While some locations use individual tablets for a more personal epxerience, other locations feature a singular, ultrawide touchscreen that supports both small and large groups.