On Tuesday, May 7th, Darren David is presenting a session at the Event Marketing Summit in Chicago. "Short and Sweet: The Value of Casual Event Interactions" will highlight how brief connections with event attendees are inherently shallow in their depth and short in their duration — but can build strong bonds if effectively conceived and constructed.The Event Marketing Summit brings together thought leaders in the industry to discuss the newest trends and best practices for events and trade shows. This is the first year that EMS will feature a UX track where attendees can learn about creating, designing and building impactful user experiences.