What is the future of design and the creative process?

Stimulant's CEO Darren David was invited to moderate a panel at the Society of Digital Agencies' 2014 Global Member Meeting in Barcelona, entitled "What's Next in Design Trends and the Creative Process." Colleagues from Vasava, Soap Creative and BlueCadet discussed how "play" may be the next big shift in UX across all devices and locations, and how creatives are already needing to adapt to keep pace with changing consumer expectations. Are we right? Join the conversation with #sodaspeaks.